Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you use our website, make a purchase, or communicate with us. This includes:

• Personal identifiers (name, email address, phone number)
• Shipping and billing addresses
• Payment information (processed securely through our payment providers)
• Purchase history and preferences

2. How We Use Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders, products, and promotions
• Improve our website, products, and customer service
• Prevent fraud and ensure the security of our services

3. SMS & Email Marketing

By providing your phone number and explicitly opting in via our web forms, pop-ups, or checkout process, you consent to receive recurring promotional and marketing text messages (such as new arrival alerts, sale notifications, and cart reminders) from 1LUX. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies.

You can unsubscribe from email marketing by clicking the "unsubscribe" link at the bottom of our emails. To opt-out of SMS marketing, reply STOP to any text message you receive from us. For help, reply HELP or contact us at sales@1luxbrand.com.

Mobile information, including SMS opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes.

4. Cookies & Tracking

We use cookies and similar tracking technologies to track activity on our website and hold certain information. This helps us analyze website traffic, remember your preferences, and deliver targeted advertisements. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

• Access, update, or delete your personal information
• Opt-out of marketing communications at any time (e.g., by clicking "unsubscribe" in emails or texting "STOP" to SMS messages)
• Request information about how your data is being used

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at sales@1luxbrand.com.